Chain-Free Christmas

This Christmas, buy at least one present from an independent.

Not all of them. Just one. From a bookshop, a maker, a deli, a florist or a local business's gift voucher, run by the people who own it.

Where to start

Every town has a gift guide: independent gift shops, bookshops, makers, delis, butchers and florists near you. Find your town's gift guide.

Why one present matters

Spend £20 with a chain and most of it leaves town. Spend it with a local independent and much more of it stays: in wages, with local suppliers, in the shop that sponsors the school fair. One present each, across a town, adds up to a lot.

Why Independents Only exists · The year-round Independents Pledge